| Original language | English |
|---|---|
| Title of host publication | Second International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS 2013) |
| Place of Publication | Dubai, UAE |
| Publication status | Published - 26 Nov 2013 |
Mobile Marketing: A New Concept in Business
- Monaliz Amirkhanpour
- , Demetris Vrontis
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review