Mobile Marketing: A New Concept in Business

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	2 nd International Conference on Emerging Research Paradigms in Business and Social Science (ERPBSS)
Place of Publication	Dubai, United Arab Emirates
Pages	64-85
Publication status	Published - 26 Nov 2013

Cite this

@inproceedings{0587f81ba954459c8c7dd009e5e1ce8d,

title = "Mobile Marketing: A New Concept in Business",

author = "Monaliz Amirkhanpour and Demetris Vrontis",

year = "2013",

month = nov,

day = "26",

language = "English",

isbn = "978-9948-20-593-7",

pages = " 64--85",

booktitle = "2 nd International Conference on Emerging Research Paradigms in Business and Social Science (ERPBSS)",

}