Mobile Marketing: A New Direct Marketing Promotional Channel

Demetris Vrontis, Monaliz Amirkhanpour

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationInnovative Business Practices: Prevailing a Turbulent Era
    EditorsDemetris Vrontis, Alkis Thrassou
    Place of PublicationUK
    PublisherCambridge Scholars
    Pages342-370
    ISBN (Print)1-4438-4604-X
    Publication statusPublished - 2013

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