Original language | English |
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Title of host publication | Innovative Business Practices: Prevailing a Turbulent Era |
Editors | Demetris Vrontis, Alkis Thrassou |
Place of Publication | UK |
Publisher | Cambridge Scholars |
Pages | 342-370 |
ISBN (Print) | 1-4438-4604-X |
Publication status | Published - 2013 |
Mobile Marketing: A New Direct Marketing Promotional Channel
Demetris Vrontis, Monaliz Amirkhanpour
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review