Mobile Marketing: A New Direct Marketing Promotional Channel

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Innovative Business Practices: Prevailing a Turbulent Era
Editors	Demetris Vrontis, Alkis Thrassou
Place of Publication	UK
Publisher	Cambridge Scholars
Pages	342-370
ISBN (Print)	1-4438-4604-X
Publication status	Published - 2013

Cite this

@inbook{4fe6ca7f2cc345369dd408373a613c66,

title = "Mobile Marketing: A New Direct Marketing Promotional Channel",

author = "Demetris Vrontis and Monaliz Amirkhanpour",

year = "2013",

language = "English",

isbn = "1-4438-4604-X",

pages = "342--370",

editor = "Demetris Vrontis and Alkis Thrassou",

booktitle = "Innovative Business Practices: Prevailing a Turbulent Era",

publisher = "Cambridge Scholars",

}