Mobile Marketing: The Invincible So-Lo-Mo Driver

Monaliz Amirkhanpour, Demetris Vrontis

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication3rd Asian Business Research Conference (ABRC), INSEAD Business School
    Place of PublicationAbu Dhabi, United Arab Emirates
    Pages14-30
    Volume3
    Publication statusPublished - 15 Sep 2014

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