Original language | English |
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Title of host publication | 3rd Asian Business Research Conference (ABRC), INSEAD Business School |
Place of Publication | Abu Dhabi, United Arab Emirates |
Pages | 14-30 |
Volume | 3 |
Publication status | Published - 15 Sept 2014 |
Mobile Marketing: The Invincible So-Lo-Mo Driver
Monaliz Amirkhanpour, Demetris Vrontis
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review