Mobile Marketing: The Invincible So-Lo-Mo Driver

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	3rd Asian Business Research Conference (ABRC), INSEAD Business School
Place of Publication	Abu Dhabi, United Arab Emirates
Pages	14-30
Volume	3
Publication status	Published - 15 Sept 2014

Cite this

@inproceedings{870f73012fc04b858bba02aa666b8c30,

title = "Mobile Marketing: The Invincible So-Lo-Mo Driver",

author = "Monaliz Amirkhanpour and Demetris Vrontis",

year = "2014",

month = sep,

day = "15",

language = "English",

volume = "3",

pages = "14--30",

booktitle = "3rd Asian Business Research Conference (ABRC), INSEAD Business School",

}