Original language | English |
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Title of host publication | 5th CIRCLE Conference on Consumer Behavior and Retailing Research. |
Publication status | Published - 2008 |
Mobile Technologies as Marketing Communication Tools: Attitudes, Challenges and Opportunities.
Rudiger Hans Kaufmann, D. Ktoridou, Epaminondas Epaminonda, Artusi M.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review