Mobile Technologies as Marketing Communication Tools:: Attitudes, Challenges and Opportunities.

Mobile Technologies as Marketing Communication Tools: Attitudes, Challenges and Opportunities.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	5th CIRCLE Conference on Consumer Behavior and Retailing Research.
Publication status	Published - 2008

@inproceedings{a6be5f2144ef4bdd9bbf8b0be4314df4,

title = "Mobile Technologies as Marketing Communication Tools:: Attitudes, Challenges and Opportunities.",

author = "Kaufmann, \{Rudiger Hans\} and D. Ktoridou and Epaminondas Epaminonda and Artusi M.",

year = "2008",

language = "English",

booktitle = "5th CIRCLE Conference on Consumer Behavior and Retailing Research.",

}