Modeling near-field communication (NFC) mobile banking adoption from innovation and knowledge management perspective: a fuzzy-set qualitative comparative analysis (fsQCA)

Purpose – With rapid advancements in mobile technology, near-field communication (NFC) mobile banking is growing as the preferred option over traditional banking systems. Nevertheless, the adoption rates among senior citizens in developing countries such as India are not encouraging. There is ample scope for innovation and knowledge management activities. This study aims to explore the key motivations (innovation); technology readiness (knowledge management); volitional, nonvolitional and emotional factors affecting senior citizens’ intention to adopt NFC-based mobile banking in India. Design/methodology/approach – The study gathered data from 342 senior citizens using NFC-based mobile banking in central India. A mixed-method approach combining the predictive strength of partial least squares–structural equation modeling and the configurational insights of fuzzy-set qualitative comparative analysis was used to test the proposed framework. Findings – The analysis reveals the factors other than emotional factors that have significant associations with senior citizens’ adoption of NFC mobile banking. Also, knowledge management and innovation play critical roles in the overall mobile banking adoption ecosystem. Research limitations/implications – The present study will contribute to adoption theories by considering senior citizens as respondents. Practitioners will be helped to understand senior citizens’ adoption behavior, and they will be able to formulate strategies effectively for senior citizens. This research contributes to the body of literature relating to innovation and knowledge management. As the study analyzed feedback from Indian respondents, the results may differ if feedback from respondents in other countries is analyzed. Hence, the results lack generalizability. Future researchers are advised to include many more respondents to achieve results with more generalizability. Originality/value – The present study considered senior citizens as respondents to analyze the adoption of NFC technologies in mobile banking. Very few studies investigated such issues. Thus, it is a unique research study and contributes to the body of literature from knowledge management and innovation perspectives.