Motives and barriers affecting the use of mobile data services

Maria Bina, Dimitrios Karaiskos, George M. Giaglis

Research output: Chapter in Book/Report/Conference proceedingConference contribution

8 Citations (Scopus)

Abstract

Studying the adoption and acceptance of Mobile Data Services (MDS) has been an intriguing endeavour for quite some time. Much of the related literature is inspired by the Technology Acceptance Model and its heirs. The study presented in this paper adopts an alternative perspective and proposes the study of MDS actual usage patterns under the lens of the Triandis theory of explaining human behaviour. To this end, we adjust the concepts included in the original Triandis model to the MDS context and construct a model predicting MDS use. The model is empirically validated through a survey (N=365) and tested for its predictive capacity against four different MDS categories (m-commerce, communication, information, and entertainment services). Results suggest that the uptake of each of the four service categories is contingent upon a limited set of factors. In addition, financial barriers emerge as a universal inhibitor over and above specific service groupings.

Original languageEnglish
Title of host publicationConference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007
DOIs
Publication statusPublished - 2007
Event6th International Conference on the Management of Mobile Business, ICMB 2007 - Toronto, ON, Canada
Duration: 9 Jul 200711 Jul 2007

Other

Other6th International Conference on the Management of Mobile Business, ICMB 2007
CountryCanada
CityToronto, ON
Period9/07/0711/07/07

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    Bina, M., Karaiskos, D., & Giaglis, G. M. (2007). Motives and barriers affecting the use of mobile data services. In Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007 [4278559] https://doi.org/10.1109/ICMB.2007.50