Multi-Channel and Omnichannel Marketing: The New Trends in Digital Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	10th Annual Conference of the Euromed Academy of Business
Place of Publication	Rome, Italy
Pages	1982-1985
Publication status	Published - 13 Sept 2017

Cite this

@inproceedings{3e3d3c6d9e4746cc874a41af991d063e,

title = "Multi-Channel and Omnichannel Marketing: The New Trends in Digital Marketing Communications",

author = "Monaliz Amirkhanpour and Demetris Vrontis",

year = "2017",

month = sep,

day = "13",

language = "English",

isbn = "978-9963-711-56-7",

pages = "1982--1985",

booktitle = "10th Annual Conference of the Euromed Academy of Business",

}