New Consumer Role in Brand Community: from Attractiveness to an Active Member and Embedded Learning

Demetris Vrontis, Rudiger Hans Kaufmann, Sandra Maria Correia Loureiro, Gianpaolo Basile

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	404-419
Journal	Qualitative Market Research
Volume	15
Issue number	3
Publication status	Published - 2012

Cite this

@article{5110cb8bc0ae44ebb6b6462bb5543083,

title = "New Consumer Role in Brand Community: from Attractiveness to an Active Member and Embedded Learning",

author = "Demetris Vrontis and Kaufmann, {Rudiger Hans} and Loureiro, {Sandra Maria Correia} and Gianpaolo Basile",

year = "2012",

language = "English",

volume = "15",

pages = "404--419",

journal = "Qualitative Market Research",

issn = "1352-2752",

publisher = "Emerald Group Publishing Ltd.",

number = "3",

}

TY - JOUR

T1 - New Consumer Role in Brand Community: from Attractiveness to an Active Member and Embedded Learning

AU - Vrontis, Demetris

AU - Kaufmann, Rudiger Hans

AU - Loureiro, Sandra Maria Correia

AU - Basile, Gianpaolo

PY - 2012

Y1 - 2012

M3 - Article

SN - 1352-2752

VL - 15

SP - 404

EP - 419

JO - Qualitative Market Research

JF - Qualitative Market Research

IS - 3

ER -