New Consumer Role in Brand Community: From Attractiveness to an Active Member and Embedded Learning

Rudiger Hans Kaufmann, Sandra Maria Correia Loureiro, Gianpaolo Basile, Demetris Vrontis

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	3 rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures
Place of Publication	Nicosia, Cyprus
Publication status	Published - 4 Nov 2010

Cite this

@inproceedings{366bbebadfa643da9deea1046ea0202a,

title = "New Consumer Role in Brand Community: From Attractiveness to an Active Member and Embedded Learning",

author = "Kaufmann, {Rudiger Hans} and {Correia Loureiro}, {Sandra Maria} and Gianpaolo Basile and Demetris Vrontis",

year = "2010",

month = nov,

day = "4",

language = "English",

isbn = "978-9963-634-83-5",

booktitle = "3 rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures",

}

New Consumer Role in Brand Community: From Attractiveness to an Active Member and Embedded Learning. / Kaufmann, Rudiger Hans; Correia Loureiro, Sandra Maria; Basile, Gianpaolo et al.
3 rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures. Nicosia, Cyprus, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - New Consumer Role in Brand Community: From Attractiveness to an Active Member and Embedded Learning

AU - Kaufmann, Rudiger Hans

AU - Correia Loureiro, Sandra Maria

AU - Basile, Gianpaolo

AU - Vrontis, Demetris

PY - 2010/11/4

Y1 - 2010/11/4

M3 - Conference contribution

SN - 978-9963-634-83-5

BT - 3 rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures

CY - Nicosia, Cyprus

ER -