| Original language | English |
|---|---|
| Title of host publication | The Annual Academy of Marketing Conference |
| Subtitle of host publication | Putting Marketing in its Place |
| Publication status | Published - 2009 |
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Nicosia-Concerted Retailing and Tourism Strategies to Awaken a Neglected and Sleeping Beauty.
Rudiger Hans Kaufmann, Werner Gronau, Savvas Sakkadas
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review