TY - CHAP
T1 - Non-Profit Organizations in India
T2 - A Study on the Challenges, Opportunities and Best Practices
AU - Kulshrestha, Ambika
AU - Kulshrestha, Sandeep
AU - Efthymiou, Leonidas
AU - Thrassou, Alkis
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
PY - 2024
Y1 - 2024
N2 - Drawing on the findings collected through mixed methods, the current chapter examines non-profit organizations in India. More specifically, the study explores NPOs opportunities and challenges, along with best practices concerning the adoption and management of donors, funds, and programs. The study focused on practical research problems in the field of Human Resources, Marketing the use of Technology. As derived by the survey and interviews, Human Resources (HR) has been comparatively more successful in managing donors, funds and programs than Marketing and Technology. Considering ‘somewhat’ and ‘partial’ success, HR leads in donors and funds but lags in programs compared to marketing and technology. HR is better in funds, and marketing in only donors and funds with technology lagging in all three comparatively. Under ‘neutral’ in HR donors and funds are considered, with marketing considered in all three and technology considered in funds and somewhat in donors.
AB - Drawing on the findings collected through mixed methods, the current chapter examines non-profit organizations in India. More specifically, the study explores NPOs opportunities and challenges, along with best practices concerning the adoption and management of donors, funds, and programs. The study focused on practical research problems in the field of Human Resources, Marketing the use of Technology. As derived by the survey and interviews, Human Resources (HR) has been comparatively more successful in managing donors, funds and programs than Marketing and Technology. Considering ‘somewhat’ and ‘partial’ success, HR leads in donors and funds but lags in programs compared to marketing and technology. HR is better in funds, and marketing in only donors and funds with technology lagging in all three comparatively. Under ‘neutral’ in HR donors and funds are considered, with marketing considered in all three and technology considered in funds and somewhat in donors.
UR - http://www.scopus.com/inward/record.url?scp=85202068672&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-62399-8_5
DO - 10.1007/978-3-031-62399-8_5
M3 - Chapter
AN - SCOPUS:85202068672
T3 - Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business
SP - 93
EP - 116
BT - Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business
PB - Palgrave Macmillan
ER -