Abstract
The purpose of this paper is to counter-propose a new approach of SWOT analysis, which can be used in the strategic planning of the contemporary organizations.
Original language | English |
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Pages (from-to) | 347-363 |
Journal | Journal of Strategy and Management |
Volume | 12 |
Issue number | 3 |
Publication status | Published - 8 Aug 2019 |
Keywords
- strategic management
- conventional SWOT analysis
- correlative and evolutionary business theory
- strategic analysis and synthesis
- business planning
- Strategic.Tech.Man approach