Abstract
The purpose of this paper is to counter-propose a new approach of SWOT analysis, which can be used in the strategic planning of the contemporary organizations.
| Original language | English |
|---|---|
| Pages (from-to) | 347-363 |
| Journal | Journal of Strategy and Management |
| Volume | 12 |
| Issue number | 3 |
| Publication status | Published - 8 Aug 2019 |
Keywords
- strategic management
- conventional SWOT analysis
- correlative and evolutionary business theory
- strategic analysis and synthesis
- business planning
- Strategic.Tech.Man approach