Online Branding Strategy for Wine Tourism Competitiveness

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Wine Business Research
DOIs	https://doi.org/10.1108/IJWBR-06-2017-0043
Publication status	Published - 2018

Access to Document

@article{6ab59d19807643c885fbad4093eb24b9,

title = "Online Branding Strategy for Wine Tourism Competitiveness",

author = "Demetris Vrontis and Paola Scorrano and Monica Fait and Amedeo Maizza",

year = "2018",

doi = "10.1108/IJWBR-06-2017-0043",

language = "English",

journal = "International Journal of Wine Business Research",

issn = "1751-1062",

publisher = "Emerald Group Publishing Ltd.",

}

TY - JOUR

T1 - Online Branding Strategy for Wine Tourism Competitiveness

AU - Vrontis, Demetris

AU - Scorrano, Paola

AU - Fait, Monica

AU - Maizza, Amedeo

PY - 2018

Y1 - 2018

U2 - 10.1108/IJWBR-06-2017-0043

DO - 10.1108/IJWBR-06-2017-0043

M3 - Article

SN - 1751-1062

JO - International Journal of Wine Business Research

JF - International Journal of Wine Business Research

ER -