Online criticism and cancel culture in digital marketing: a case study of audience perceptions of brand cancellation

Keyphrases

• Digital Marketing 100%
• Online Criticism 100%
• Audience Perception 100%
• Cancel Culture 100%
• Social Media 50%
• Personal Beliefs 50%
• Justice 50%
• Anonymity 50%
• Hate 50%
• Peer Pressure 50%
• Offensive 50%
• Extant Research 50%
• Consumer Activism 50%
• Online Flaming 50%
• Online Audience 50%
• Unfollow 50%
• Digital Consumer 50%
• Individual In-depth Interview 50%
• Brand Ethics 50%
• Advertisement Content 50%

Social Sciences

• Case Study 100%
• Advertising 100%
• In-Depth Interview 100%
• Justice 100%
• Digital Marketing 100%
• Anonymity 100%