Overcoming cross-cultural knowledge management transfer barriers in East- Western Strategic Alliances

Rudiger Hans Kaufmann, Dolores Sanchez Bengoa, Timohir Vranesevic, Jadranka Pavičić Šarić

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication3rd International Customer Behavior and Retailing Research Conference- CIRCLE.
    Pages399 - 410
    Publication statusPublished - 2006

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