Personalization of Advertisements in the Digital TV Context

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Adaptable and Adaptive Hypermedia Systems
Editors	S. Chen, G. Magoulas
Publisher	Idea Group Publishing, Hershey
Pages	264-283
Publication status	Published - 2005

Cite this

@inbook{9b152318613d471c9dbe2bb3324762dc,

title = "Personalization of Advertisements in the Digital TV Context",

author = "George Lekakos and George Giaglis",

year = "2005",

language = "English",

pages = "264--283",

editor = "S. Chen and G. Magoulas",

booktitle = "Adaptable and Adaptive Hypermedia Systems",

publisher = "Idea Group Publishing, Hershey",

}