| Original language | English |
|---|---|
| Title of host publication | Handbook of Research on Managing and Influencing Consumer Behavior |
| Publisher | IGI Global |
| Pages | xxii-xxxiii |
| ISBN (Electronic) | 9781466665491 |
| ISBN (Print) | 9781466665484 |
| Publication status | Published - 31 Oct 2014 |
Preface
Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript › peer-review