Original language | English |
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Title of host publication | Handbook of Research on Managing and Influencing Consumer Behavior |
Publisher | IGI Global |
Pages | xxii-xxxiii |
ISBN (Electronic) | 9781466665491 |
ISBN (Print) | 9781466665484 |
Publication status | Published - 31 Oct 2014 |
Preface
Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript › peer-review