Preface

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish
Title of host publicationHandbook of Research on Managing and Influencing Consumer Behavior
PublisherIGI Global
Pagesxxii-xxxiii
ISBN (Electronic)9781466665491
ISBN (Print)9781466665484
Publication statusPublished - 31 Oct 2014

Cite this

Kaufmann, H. R. (2014). Preface. In Handbook of Research on Managing and Influencing Consumer Behavior (pp. xxii-xxxiii). IGI Global.