Preface

Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript › peer-review

Original language	English
Title of host publication	Customer-Centric Marketing Strategies
Subtitle of host publication	Tools for Building Organizational Performance
Publisher	IGI Global
ISBN (Print)	9781466625242
DOIs	https://doi.org/10.4018/978-1-4666-2524-2
Publication status	Published - 2012

Access to Document

TY - CHAP

T1 - Preface

AU - Kaufmann, Hans Ruediger

AU - Panni, Mohammad Fateh Ali Khan

PY - 2012

Y1 - 2012

UR - http://www.scopus.com/inward/record.url?scp=84898509391&partnerID=8YFLogxK

U2 - 10.4018/978-1-4666-2524-2

DO - 10.4018/978-1-4666-2524-2

M3 - Foreword/postscript

AN - SCOPUS:84898509391

SN - 9781466625242

BT - Customer-Centric Marketing Strategies

PB - IGI Global

ER -