Preface

Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish
Title of host publicationCustomer-Centric Marketing Strategies
Subtitle of host publicationTools for Building Organizational Performance
PublisherIGI Global
ISBN (Print)9781466625242
DOIs
Publication statusPublished - 2012

Cite this

Kaufmann, H. R., & Panni, M. F. A. K. (2012). Preface. In Customer-Centric Marketing Strategies: Tools for Building Organizational Performance IGI Global. https://doi.org/10.4018/978-1-4666-2524-2