| Original language | English |
|---|---|
| Title of host publication | Customer-Centric Marketing Strategies |
| Subtitle of host publication | Tools for Building Organizational Performance |
| Publisher | IGI Global |
| ISBN (Print) | 9781466625242 |
| DOIs | |
| Publication status | Published - 2012 |
Preface
- Hans Ruediger Kaufmann
- , Mohammad Fateh Ali Khan Panni
Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript › peer-review