Preface

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript › peer-review

Original language	English
Title of host publication	Customer-Centric Marketing Strategies
Subtitle of host publication	Tools for Building Organizational Performance
Publisher	IGI Global
ISBN (Print)	9781466625242
DOIs	https://doi.org/10.4018/978-1-4666-2524-2
Publication status	Published - 2012

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