Abstract
In the field of marketing communication, the use of technology and language skills is a critical issue. An important qualification for a marketer is the capacity to communicate effectively in order to convince the customer and/or the prospects. Using technological means marketers are able to exercise their profession more effectively which presupposes language efficiency and marketing communication skills. This case study examines and explores the possibilities of using presentation graphics so as to bridge the marketing communication skills along with the EFL (English Foreign Language) proficiency. In particular, a team of lecturers, from an institution of tertiary education in Cyprus, from MIS (Management Information Systems), Languages and Marketing Departments carried out a case study to identify the impact of technology and language to marketing students through the following courses: COMP-150, BADM-231and MKTG-291. This case study examines the way with which presentation graphics bridges EFL proficiency and marketing communication skills.
Original language | English |
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Pages (from-to) | 153-161 |
Number of pages | 9 |
Journal | Innovative Marketing |
Volume | 2 |
Issue number | 4 |
Publication status | Published - 2006 |
Keywords
- EFL
- Language presentation skills
- Marketing communication
- Multimedia effects
- Presentation software
- Proficiency
- Technology