Profiling the mobile phone users and their relationship to the internet services and portals

Eugenia Papaioannou, Christos K. Georgiadis, Panos E. Kourouthanassis, George M. Giaglis

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    The purpose of this study is to identify the relationship between mobile consumers' attitude and their demographic characteristics. New variables such as Personal Technological Innovativeness and Mobile Phone Design are constructed and their association with some demographic attributes is examined. Further, the research explores to what degree mobile Internet users have exploited the potential of mobile phones. A cluster analysis is made for profiling mobile Internet adopters in Greece. Finally, conclusions for grouping the users based on their characteristics are extracted.

    Original languageEnglish
    Title of host publicationProceedings - 2011 10th International Conference on Mobile Business, ICMB 2011
    Pages313-319
    Number of pages7
    DOIs
    Publication statusPublished - 2011
    Event10th International Conference on Mobile Business, ICMB 2011 - Como, Italy
    Duration: 20 Jun 201121 Jun 2011

    Other

    Other10th International Conference on Mobile Business, ICMB 2011
    Country/TerritoryItaly
    CityComo
    Period20/06/1121/06/11

    Keywords

    • Cluster analysis
    • Mobile adopters
    • Mobile Internet
    • User profiles

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