Original language | German |
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Title of host publication | Private Banking im Qualitätswettbewerb um den Kunden |
Pages | 17-29 |
Publication status | Published - 2004 |
Profilveränderung des Privat Bankers: Zunehmende Bedeutung des Customer-Relationship-Marketing
Rudiger Hans Kaufmann, P. Schädler, Menichetti M.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review