Promoting Higher Education Institutions through Facebook

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 40th Academy of Marketing Science Annual Conference
Pages	372-374
Publication status	Published - 2011
Event	40th Academy of Marketing Science Annual Conference - , United States Duration: 24 May 2011 → 27 May 2011

Conference	40th Academy of Marketing Science Annual Conference
Country/Territory	United States
Period	24/05/11 → 27/05/11

Cite this

@inproceedings{8b89293dfade426c927e00cfc4c1444d,

title = "Promoting Higher Education Institutions through Facebook",

author = "Yioula Melanthiou and Sophia Fantis",

year = "2011",

language = "English",

pages = "372--374",

booktitle = "Proceedings of the 40th Academy of Marketing Science Annual Conference",

note = "40th Academy of Marketing Science Annual Conference ; Conference date: 24-05-2011 Through 27-05-2011",

}