Promoting Higher Education Institutions Through Facebook

Yioula Melanthiou, Sophia Fantis

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Abstract

    Looking beyond the basic use of a traditional website, this paper aims to address the proposition of how higher education institutions could use Facebook as an effective promotional tool. The results showed that students are heavy users of social networks, with a preference towards the use of Facebook.

    Original languageEnglish
    Title of host publicationDevelopments in Marketing Science
    Subtitle of host publicationProceedings of the Academy of Marketing Science
    PublisherSpringer Nature
    Pages372-374
    Number of pages3
    DOIs
    Publication statusPublished - 2015

    Publication series

    NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
    ISSN (Print)2363-6165
    ISSN (Electronic)2363-6173

    Keywords

    • High Education Institution
    • Information Communication Technology
    • Online Social Network Site
    • Prospective Student
    • Social Medium

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