@inbook{da23747eb2dd48dca6c4611d01471308,
title = "Promoting Higher Education Institutions Through Facebook",
abstract = "Looking beyond the basic use of a traditional website, this paper aims to address the proposition of how higher education institutions could use Facebook as an effective promotional tool. The results showed that students are heavy users of social networks, with a preference towards the use of Facebook.",
keywords = "High Education Institution, Information Communication Technology, Online Social Network Site, Prospective Student, Social Medium",
author = "Yioula Melanthiou and Sophia Fantis",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-10873-5_223",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "372--374",
booktitle = "Developments in Marketing Science",
address = "Taiwan, Province of China",
}