@inproceedings{5c96dab055874f09b5715f636aca8f9a,
title = "Promotional Tools in Higher Education: The case of Private Universities in Cyprus",
author = "{Nicoletti Morphitou}, Ria and Soulla Louca",
year = "2009",
language = "English",
isbn = "978-9963-634-76-7",
pages = "1211--1222",
editor = "Demetris Vrontis and Yaakov Weber and Rudi Kaufmann and Shlomo Tarba",
booktitle = "Proceedings of the 2nd Annual EuroMed Conference of the EuroMed Academy of Business",
publisher = "EuroMed Press",
note = "2nd Annual Conference of the EuroMed Academy of Business, Managerial and Entrepreneurial Developments in the Mediterranean Area ; Conference date: 26-10-2009 Through 28-10-2009",
}