Promotional Tools in Higher Education: The case of Private Universities in Cyprus

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	International Consumer Behaviour
Subtitle of host publication	A Mosaic of Eclectic Perspectives
Editors	Rudi Kaufmann
Publisher	Access Press
ISBN (Print)	978-0-9562471-3-1
Publication status	Published - 2010

Cite this

@inbook{08b5d40cbf774d4b8255ccd14591e993,

title = "Promotional Tools in Higher Education: The case of Private Universities in Cyprus",

author = "\{Nicoletti Morphitou\}, Ria",

year = "2010",

language = "English",

isbn = "978-0-9562471-3-1",

editor = "Rudi Kaufmann",

booktitle = "International Consumer Behaviour",

publisher = "Access Press",

}