Public relations and reputation in small organisations: Creating identity and building reputation for success

Keyphrases

• Public Relations 100%
• Public Reputation 100%
• Small Organizations 100%
• Small Enterprises 66%
• Europe 33%
• Educators 33%
• Small Business 33%
• Hotel Industry 33%
• Service Industry 33%
• Semi-structured Questionnaire 33%
• Managerial Perception 33%
• Scholar-practitioner 33%
• Manpower Training 33%
• Consulting Company 33%
• Lack of Communication 33%
• Internal Resources 33%
• Reputation Management 33%
• Reputation Building 33%
• Competitive Market 33%
• Communication Openness 33%
• Organizational Decision Making 33%
• Business Services 33%
• Identity Creation 33%
• Private Education 33%
• Management Activities 33%
• Interview Transcripts 33%

Social Sciences

• Public Relations 100%
• Small Enterprises 66%
• Case Study 33%
• Service Industries 33%
• Private Education 33%
• Thematic Analysis 33%
• Business Service 33%
• Organizational Decision-Making 33%
• Competitive Market 33%
• Europe 33%