Radiomarathon in the Guinness World of Records: A tool for building a strong corporate reputation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 9th International Conference on Corporate and Marketing Communications
Publication status	Published - 2004
Event	9th International Conference on Corporate and Marketing Communications - , United Kingdom Duration: 5 Apr 2004 → 6 Apr 2004

Conference	9th International Conference on Corporate and Marketing Communications
Country/Territory	United Kingdom
Period	5/04/04 → 6/04/04

Cite this

@inproceedings{00f555f2dc93422c88f6ac3e6a53931f,

title = "Radiomarathon in the Guinness World of Records: A tool for building a strong corporate reputation",

author = "Ioanna Papasolomou",

year = "2004",

language = "English",

isbn = "0-902610-78-3",

booktitle = "Proceedings of the 9th International Conference on Corporate and Marketing Communications",

note = "9th International Conference on Corporate and Marketing Communications ; Conference date: 05-04-2004 Through 06-04-2004",

}

TY - GEN

T1 - Radiomarathon in the Guinness World of Records

T2 - 9th International Conference on Corporate and Marketing Communications

AU - Papasolomou, Ioanna

PY - 2004

Y1 - 2004

M3 - Conference contribution

SN - 0-902610-78-3

BT - Proceedings of the 9th International Conference on Corporate and Marketing Communications

Y2 - 5 April 2004 through 6 April 2004

ER -