Red Rose. An Investigation into Service Excellence in the Building Industry

Demetris Vrontis, Claudio Vignali, Daniella Maria Vignali

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationThe Marketing Research Process
    Place of PublicationLondon
    PublisherPearson
    Pages166-176
    Edition5
    ISBN (Print)0-13-011753-6
    Publication statusPublished - 2000

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