| Original language | English |
|---|---|
| Title of host publication | The Marketing Research Process |
| Place of Publication | London |
| Publisher | Pearson |
| Pages | 166-176 |
| Edition | 5 |
| ISBN (Print) | 0-13-011753-6 |
| Publication status | Published - 2000 |
Red Rose. An Investigation into Service Excellence in the Building Industry
- Demetris Vrontis
- , Claudio Vignali
- , Daniella Maria Vignali
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review