Relationship Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Informed Student Guide to Marketing
Editors	Philip J. Kitchen, Tony Proctor
Place of Publication	London
Publisher	International Thomson Business Press
Pages	70-72
Number of pages	336
Edition	1
ISBN (Print)	1-86152-546-X, 978-1-86152-546-8
Publication status	Published - 2001

Cite this

@inbook{997f70d5eac34862b6b4f3d233ee6641,

title = "Relationship Marketing",

author = "Ioanna Papasolomou",

year = "2001",

language = "English",

isbn = "1-86152-546-X",

pages = "70--72",

editor = "Kitchen, {Philip J.} and Tony Proctor",

booktitle = "The Informed Student Guide to Marketing",

publisher = "International Thomson Business Press",

edition = "1",

}