Response to a PR Crisis in the age of Social Media: a Case Study Approach

Efpraxia Zamani, Anna E. Kasimati, George Giaglis

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the International Conference on Contemporary Marketing Issues
Publication status	Published - 2012
Event	International Conference on Contemporary Marketing Issues - Thessaloniki, Greece Duration: 13 Jun 2012 → 15 Jun 2012

Conference	International Conference on Contemporary Marketing Issues
Country/Territory	Greece
City	Thessaloniki
Period	13/06/12 → 15/06/12

Cite this

@inproceedings{ef3be4a722344499967249bde1b266be,

title = "Response to a PR Crisis in the age of Social Media: a Case Study Approach",

author = "Efpraxia Zamani and Kasimati, {Anna E.} and George Giaglis",

year = "2012",

language = "English",

booktitle = "Proceedings of the International Conference on Contemporary Marketing Issues",

note = "International Conference on Contemporary Marketing Issues ; Conference date: 13-06-2012 Through 15-06-2012",

}

TY - GEN

T1 - Response to a PR Crisis in the age of Social Media: a Case Study Approach

AU - Zamani, Efpraxia

AU - Kasimati, Anna E.

AU - Giaglis, George

PY - 2012

Y1 - 2012

M3 - Conference contribution

BT - Proceedings of the International Conference on Contemporary Marketing Issues

T2 - International Conference on Contemporary Marketing Issues

Y2 - 13 June 2012 through 15 June 2012

ER -