Retailer Loyalty in the Online Context: The Influence of Transactional and Relational Experiences

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	35-59
Journal	Journal of Customer Behaviour
Volume	16
Issue number	1
DOIs	https://doi.org/10.1362/147539217X14909732699471
Publication status	Published - 2017

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@article{d4129d2cc8ca43febf5d37c027abb08d,

title = "Retailer Loyalty in the Online Context: The Influence of Transactional and Relational Experiences",

author = "Apostolos Giovanis and Yioula Melanthiou",

year = "2017",

doi = "10.1362/147539217X14909732699471",

language = "English",

volume = "16",

pages = "35--59",

journal = "Journal of Customer Behaviour",

issn = "1475-3928",

number = "1",

}

TY - JOUR

T1 - Retailer Loyalty in the Online Context

T2 - The Influence of Transactional and Relational Experiences

AU - Giovanis, Apostolos

AU - Melanthiou, Yioula

PY - 2017

Y1 - 2017

U2 - 10.1362/147539217X14909732699471

DO - 10.1362/147539217X14909732699471

M3 - Article

SN - 1475-3928

VL - 16

SP - 35

EP - 59

JO - Journal of Customer Behaviour

JF - Journal of Customer Behaviour

IS - 1

ER -