Retailer Loyalty in the Online Context: The Influence of Transactional and Relational Experiences

Apostolos Giovanis, Yioula Melanthiou

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	35-59
Journal	Journal of Customer Behaviour
Volume	16
Issue number	1
DOIs	https://doi.org/10.1362/147539217X14909732699471
Publication status	Published - 2017

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title = "Retailer Loyalty in the Online Context: The Influence of Transactional and Relational Experiences",

author = "Apostolos Giovanis and Yioula Melanthiou",

year = "2017",

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language = "English",

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