Reviewing Mobile Marketing Research to Date: Towards Ubiquitous Marketing

Dimitris Drossos, George Giaglis

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationHandbook of Research on Mobile Marketing Management
EditorsK. Pousttchi, D. Wiedemann
PublisherIGI Global
Publication statusPublished - 2009

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