Original language | English |
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Title of host publication | Handbook of Research on Mobile Marketing Management |
Editors | K. Pousttchi, D. Wiedemann |
Publisher | IGI Global |
Publication status | Published - 2009 |
Reviewing Mobile Marketing Research to Date: Towards Ubiquitous Marketing
Dimitris Drossos, George Giaglis
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review