Reviewing Mobile Marketing Research to Date: Towards Ubiquitous Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Handbook of Research on Mobile Marketing Management
Editors	K. Pousttchi, D. Wiedemann
Publisher	IGI Global
Publication status	Published - 2009

Cite this

@inbook{d7fb37aecf1042cf929f87c921820a04,

title = "Reviewing Mobile Marketing Research to Date: Towards Ubiquitous Marketing",

author = "Dimitris Drossos and George Giaglis",

year = "2009",

language = "English",

editor = "K. Pousttchi and D. Wiedemann",

booktitle = "Handbook of Research on Mobile Marketing Management",

publisher = "IGI Global",

}