Rounding out the Marketing Discipline Customer Support Function with the Integration of the Curative International Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Always Ahead: Ideen fuer das Marketing
Editors	Silke Bartsch, Christian Bluemelhuber
Publisher	Springer Verlag
Publication status	Published - 2015

Cite this

@inbook{e5fbb1eb86644b58bd38512555914bab,

title = "Rounding out the Marketing Discipline Customer Support Function with the Integration of the Curative International Marketing",

author = "Czinkota, {Michael R.} and Kaufmann, {Rudiger Hans}",

year = "2015",

language = "English",

editor = "Silke Bartsch and Christian Bluemelhuber",

booktitle = "Always Ahead: Ideen fuer das Marketing",

publisher = "Springer Verlag",

}

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review