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Segmentation, Targeting, Observation and Positioning

    • Manchester Metropolitan University
    • Leeds Beckett University
    • The University of Applied Science
    • University of Zagreb
    • University of Rome La Sapienza

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

    Original languageEnglish
    Title of host publicationStrategic Marketing and Retail Thought
    Place of PublicationZagreb
    PublisherAccent
    Pages301-342
    ISBN (Print)978-953-99762-6-0
    Publication statusPublished - 2008

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