Selfie phenomenon: Mobilizing target audiences’ interactivity with brands

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation
Pages	77-79
Publication status	Published - 2017
Event	3rd International Colloquium on Corporate Branding, Identity, Image and Reputation - , United Kingdom Duration: 7 Sept 2017 → 8 Sept 2017

Conference	3rd International Colloquium on Corporate Branding, Identity, Image and Reputation
Country/Territory	United Kingdom
Period	7/09/17 → 8/09/17

Cite this

@inproceedings{673ca2dee2894ae98ebac6833606fb8f,

title = "Selfie phenomenon: Mobilizing target audiences{\textquoteright} interactivity with brands",

author = "Yioula Melanthiou and Naziyet Uzunboylu",

year = "2017",

language = "English",

pages = "77--79",

booktitle = "Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation",

note = "3rd International Colloquium on Corporate Branding, Identity, Image and Reputation ; Conference date: 07-09-2017 Through 08-09-2017",

}

TY - GEN

T1 - Selfie phenomenon

T2 - 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation

AU - Melanthiou, Yioula

AU - Uzunboylu, Naziyet

PY - 2017

Y1 - 2017

M3 - Conference contribution

SP - 77

EP - 79

BT - Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation

Y2 - 7 September 2017 through 8 September 2017

ER -