Situation Analysis and Strategic Planning:: An Empirical Case Study in the UK Beverage Industry

Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	134-151
Journal	Journal of Innovative Marketing
Volume	2
Issue number	2
Publication status	Published - 2006

@article{609a3a4ee82841138041698b3619cd1a,

title = "Situation Analysis and Strategic Planning:: An Empirical Case Study in the UK Beverage Industry",

author = "Demetris Vrontis and Alkis Thrassou",

year = "2006",

language = "English",

volume = "2",

pages = "134--151",

journal = "Journal of Innovative Marketing",

issn = "1814-2427",

publisher = "LLC CPC Business Perspectives",

number = "2",

}