SME’s Awareness of the Relevance of Internationalization-: SMEs in German Speaking Markets.

Rudiger Hans Kaufmann, Lutz Sommer, Manuel Haug, Susanne Durst, Werner Gronau

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication5th CIRCLE Conference on Consumer Behavior and Retailing Research.
    Volume10
    Publication statusPublished - 2008

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