Original language | English |
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Title of host publication | 5th CIRCLE Conference on Consumer Behavior and Retailing Research. |
Volume | 10 |
Publication status | Published - 2008 |
SME’s Awareness of the Relevance of Internationalization-: SMEs in German Speaking Markets.
Rudiger Hans Kaufmann, Lutz Sommer, Manuel Haug, Susanne Durst, Werner Gronau
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review