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Social customer relationship management factors and business benefits
Sheshadri Chatterjee
, Ranjan Chaudhuri
,
Demetris Vrontis
,
Alkis Thrassou
, Soumya Kanti Ghosh
, Sumana Chaudhuri
Indian Institute of Technology Kharagpur
Indian Institute of Management Mumbai
DSIMS
Research output
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peer-review
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Keyphrases
Business Benefits
100%
Management Factors
100%
Social CRM
100%
Actual Use
44%
Indian Organizations
44%
Leadership Support
22%
Design Methodology
11%
Correspondence Analysis
11%
Conceptual Model
11%
Positive Impact
11%
Survey Analysis
11%
SPSS Software
11%
New Factors
11%
Technology Framework
11%
Technological Competence
11%
Environmental Characteristics
11%
AMOS Software
11%
Trust Factors
11%
Theoretical Conceptualization
11%
Organizational Framework
11%
Organizational Environment
11%
Social Sciences
Indians
100%
SPSS Statistics
25%
Scientific Finding
25%
Economics, Econometrics and Finance
Relationship Marketing
100%