Social Media and Consumer Behaviour Towards Luxury Brands: An Exploratory Study in Cyprus

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Handbook of Research on Contemporary Consumerism
Editors	Hans Ruediger Kaufmann , Ali Khan Panni
Publisher	IGI Global Publishing
Chapter	Social Media and Consumer Behaviour Towards Luxury Brands: An Exploratory Study in Cyprus
Pages	242-262
ISBN (Print)	978152258270
DOIs	https://doi.org/10.4018/978-1-5225-8270-0 ch013
Publication status	Published - 2020

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Social Media and Consumer Behaviour Towards Luxury Brands: An Exploratory Study in Cyprus",

author = "Foteini Yiangou and Ioanna Papasolomou and Alkis Thrassou and Demetris Vrontis",

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Social Media and Consumer Behaviour Towards Luxury Brands: An Exploratory Study in Cyprus. / Yiangou, Foteini ; Papasolomou, Ioanna ; Thrassou, Alkis et al.
Handbook of Research on Contemporary Consumerism. ed. / Hans Ruediger Kaufmann ; Ali Khan Panni. IGI Global Publishing, 2020. p. 242-262.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

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AU - Yiangou, Foteini

AU - Papasolomou, Ioanna

AU - Thrassou, Alkis

AU - Vrontis, Demetris

PY - 2020

Y1 - 2020

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SN - 978152258270

SP - 242

EP - 262

BT - Handbook of Research on Contemporary Consumerism

A2 - Kaufmann , Hans Ruediger

A2 - Panni, Ali Khan

PB - IGI Global Publishing

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