Social Media: Marketing Public Relation’s New Best Friend

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 4th Euromed Conference of the Euromed Academy of Business
    EditorsDemetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, Shlomo Tarba
    Place of PublicationGreece
    PublisherEuroMed Press
    Pages1116-1117
    ISBN (Print)978-9963-711-01-7
    Publication statusPublished - 2011
    Event4th Annual Conference of the EuroMed Academy of Business, Business Research Challenges in a Turbulent Era - Creete, Greece
    Duration: 20 Oct 201121 Oct 2011

    Conference

    Conference4th Annual Conference of the EuroMed Academy of Business, Business Research Challenges in a Turbulent Era
    Country/TerritoryGreece
    CityCreete
    Period20/10/1121/10/11

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