@inproceedings{3d8cc8a71d8f4606a37f11c8ce2ce8d5,
title = "Social Media: Marketing Public Relation{\textquoteright}s New Best Friend",
author = "Ioanna Papasolomou and Yioula Melanthiou",
year = "2011",
language = "English",
isbn = "978-9963-711-01-7",
pages = "1116--1117",
editor = "Demetris Vrontis and Yaakov Weber and Kaufmann, {Hans Ruediger} and Shlomo Tarba",
booktitle = "Proceedings of the 4th Euromed Conference of the Euromed Academy of Business",
publisher = "EuroMed Press",
note = "4th Annual Conference of the EuroMed Academy of Business, Business Research Challenges in a Turbulent Era ; Conference date: 20-10-2011 Through 21-10-2011",
}