Societal effects of social media in organizations: Reflective points deriving from a systematic literature review and a bibliometric meta-analysis

Social media provides its users with uninterrupted access to information for a variety of matters. On the one hand, social media helps people to express themselves freely and access various content, thus, forming a global view. On the other hand, social media may easily lead individuals to form polarized attitudes by impacting their behaviour in various contexts (e.g., organizational contexts). Such contradiction cannot be neglected. It is found to be an essential societal phenomenon that needs further investigation. The study first aims at realizing how existing literature of different domains analyse and conceptualize the effects of social media. Then, it leverages such societal effects on organizations. A total of 231 articles were used for a systematic literature review (SLR) and bibliometric meta-analysis on this topic and were further analysed with VOSviewer software. The study organizes the existing literature on this topic and provides issues, perceptions, and theories that are used to explain the effects of social media in society, and then it reflects on the potential impact on organizations.